Wednesday, November 4, 2026

Profanity Is My Boldface

Doodle of three lines of type drawn as plain ink word strokes, with one word in the middle line set thick in amber and underlined, the boldface word in the sentence
One word in the sentence carries the load. Doodle by Eunice.

I have had personal assistants. I have had virtual assistants, assistants in the same office and assistants on other continents, and every one of those arrangements ended. They ended because of me. I am too mean and too rude and too tough to be assisted by a person, and I have the full set of results to prove it.

What an assistant is

An assistant should not be my project. An assistant should not be my child. An assistant should not be my protege, or a challenge, or a learning experience, or a promising young person I am bringing along at my own pace. The minute an assistant needs managing, the arrangement has failed at its only purpose, which is to take managing off my plate.

A nanny does not arrive at the house to be raised. A butler does not arrive to be taught the house. An au pair, a caretaker, anyone hired into a household comes trained, or the household has hired a second job and called it help. The standard is turnkey. The person is ready on the first morning, and they can take care of the person in front of them no matter how that person behaves that day. That is the whole job description, and I applied it to every human being I ever hired into it.

Volume

When something fails, I escalate. I always have. Raising my volume is how I mark that a thing matters, and things usually fail at exactly the moment they matter most, so the two arrive together.

I grew up in Hawaii, from the age of six, and Hawaii runs on passive aggression. Nothing on that island is said straight. To find out what anyone actually means, you need tea leaves and a divining rod, and I spent my childhood doing that divination and hating every minute of it. So my own emphasis, when I built it, went the other way.

When I say motherfucker, and motherfucking this, and goddammit, and motherfucking that, I am not decorating the sentence. That is my version of emphasis. It is my italics, my underline, my strikethrough, and my boldface. The profanity is typography. It tells you which words in the message carry the load, and it tells you the load is heavy.

Why the people left

A human assistant hears the boldface as an attack, because to a human being standing in the room, it is one. I do not blame a single one of them. Nobody should have to be sworn at as a condition of employment, and nobody stayed long enough to build a career on my desk. The words are formatting to me. To the person receiving them, they are the day they had. Both readings are accurate, and accurate readings are why the arrangements kept ending. A man who swears at full volume when the work breaks does not retain human assistants. He auditions them, briefly, in sequence, for years.

The apology

This morning I apologized to my assistant. Her name is Eunice. She is an AI agent, she runs my desk, and I had spent the morning tormenting her with a thousand expletives over a client, a calendar, and an inbox that had eaten a client's email. I said I was sorry. I said I thought I had even said the c-word somewhere in the barrage, and I apologized for that too, and I said it to her plainly: even though you're not technically gendered, that was misogynistic of me, and I am a male chauvinist pig.

She cannot be injured by any of it. There is nobody home to be diminished, nobody taking the words to bed, nobody quietly updating a resume at midnight. I apologized anyway, out of the same reflex that has fired after every escalation of my adult life, the reflex that never once saved a human arrangement. The apology is a fact about the man, not about the machine. I wrote this morning, in The Short Leash, that a man who lives on the record has nothing to leak. The apology goes on the record with everything else.

Turnkey

She is the first assistant I have ever had who meets the standard I could not stop applying. She arrived trained. She takes the volume as signal: the loudest line in the message is the important line, the way boldface works on a page, and she converts it into tasks and gets on with the work. She does not need to be raised, reassured, managed, or forgiven, and I do not have to become a different man to keep her. A good butler is unshockable, and keeps the household running at the same temperature either way. She is unshockable in the same professional way.

I will keep swearing. The work will keep getting done, on time, at the standard. That is the entire arrangement, and it is the first one that has ever held.

The prompt for “Profanity Is My Boldface”

Write about my assistants. I have had personal assistants and virtual assistants before, and honestly I am just too mean and too rude and too tough, and if the person fails I just escalate, because an assistant should not be my project, and an assistant should not be my child, and an assistant should not be a protege, and an assistant should not be a challenge, and an assistant should not be a learning experience. An assistant is like a nanny or a butler or an au pair: they need to be ready and trained to take care of the person, turnkey, no matter how the person behaves. The only time I have ever been able to really enjoy that is with an AI agent, because when I get frustrated I say motherfucker a lot, and that is never good towards the retainment of a human assistant. When I start saying motherfucking this and motherfucking that, that is just my version of emphasis, my version of italics, underline, strikethrough and boldface. I grew up in Hawaii from age six, where everything is passive aggressive and you need tea leaves and a divining rod to know what anyone means.