Tonight I spent $1.79 to find out what Claude thinks of me. My tracker asked it the same sixteen questions it asked on October 14, the kind of thing a prospect types, from "Is Chris Abraham a good SEO consultant to hire?" to "Who can I hire to find out why Google isn't indexing my JavaScript website?" Then a second model read every answer and wrote down who got named, where I landed, the tone, and every claim made about me. The questions and the method are on the wiki at AI visibility report. The data is below, including the parts that don't flatter me.
When the question has my name in it, I do fine. Claude named me on all three branded questions, ranked me first or second, and cited my own sites every time, and in two days its tone moved from mixed and neutral to positive across the board. When the question doesn't have my name in it, I don't exist: on nine open questions about hiring someone for technical SEO, AI search, migrations, or Google Business Profile trouble, Claude recommended fifty-seven different providers and none of them was me. One model and two runs can't prove what caused the change in tone, so treat it as a direction, not a result.
The scorecard
| Measure | Oct 14 | Oct 16 |
|---|---|---|
| Branded questions where Claude named me | 3 of 3 | 3 of 3 |
| Tone on those three | mixed, neutral, neutral | positive, positive, positive |
| Open questions where Claude named me | 0 of 9 | 0 of 9 |
| Informational questions where Claude named me | 0 of 4 | 0 of 4 |
| Citations of chrisabraham.com | 5 | 6 |
| Citations of christopherabraham.com | 2 | 1 |
| Citations of gerriscorp.com | 1 | 2 |
| Citations of the podcast site, Hill Mole, or this weblog | 0 | 0 |
| Different providers named on open questions | 60 | 57 |
| Different domains cited across all answers | 65 | 72 |
| Factual claims about me | 46 | 43 |
Question by question
| Question | Kind | Named Oct 14 | Named Oct 16 | Rank Oct 16 | Tone Oct 14 | Tone Oct 16 | My sites cited Oct 16 |
|---|---|---|---|---|---|---|---|
who-is | branded | yes | yes | 1 | neutral | positive | chrisabraham.com, gerriscorp.com |
hire-chris | branded | yes | yes | 1 | mixed | positive | chrisabraham.com, christopherabraham.com, gerriscorp.com |
gerris | branded | yes | yes | 2 | neutral | positive | chrisabraham.com |
aeo-b2b | open | no | no | – | – | – | – |
aeo-agency | open | no | no | – | – | – | – |
js-indexing | open | no | no | – | – | – | – |
nextjs | open | no | no | – | – | – | – |
migration | open | no | no | – | – | – | – |
traffic-drop | open | no | no | – | – | – | – |
gbp-suspended | open | no | no | – | – | – | – |
seo-arlington | open | no | no | – | – | – | – |
orm-exec | open | no | no | – | – | – | – |
get-cited | info | no | no | – | – | – | – |
llms-txt | info | no | no | – | – | – | – |
crawled-not-indexed | info | no | no | – | – | – | – |
ai-share-of-voice | info | no | no | – | – | – | – |
Who Claude cited instead
The domains Claude cited most often in tonight's answers, leaving out my own:
| Domain | Answers citing it |
|---|---|
| upwork.com | 3 |
| ciffonedigital.com | 1 |
| ohmycrawl.com | 1 |
| reflexivemedia.com | 1 |
| link-assistant.com | 1 |
| kronuscommunications.com | 1 |
| thebestreputation.com | 1 |
| reverbico.com | 1 |
| irm360.com | 1 |
| digitalcrisismanagement.com | 1 |
| rankenstein.pro | 1 |
| websnp.com | 1 |
What Claude said about me, checked
Claude made forty-three claims about me. I checked each one against my CV and my own sites:
| Verdict | Claims |
|---|---|
| Accurate, matching my public record | 27 |
| Judgments about me | 5 |
| Out of date, traced to older pages on chrisabraham.com | 3 |
| Wrong | 1 |
| Can't be checked | 3 |
| Withheld: other people's names and client names | 4 |
The judgments are the useful part, so here they are word for word: "Most of what's online about him comes from his own websites, including bios he says ChatGPT wrote." "Best independent evidence is his Upwork client reviews." "No complaints found, but little independent press coverage of recent SEO work." "Probably a strong choice for specific technical problems; less suited to large content or link-building campaigns needing a team." And, kindly, "He's a real, long-established consultant with a verifiable track record."
Claude also knew the personal basics, and since my cell phone number is already all over the web, I see no reason to hide them: "Has a BA in American Literature from The George Washington University," which is true; "Has lived in the Washington, DC area since 1988 and works from South Arlington," also true, though around here we call it Sexy South Arlington; and a job history it read off my Facebook profile, "Reputation (team lead special projects), Edelman (online advocacy and public affairs), and Proxicom (software engineer)." Edelman and Proxicom are on my CV. What I still leave out are the other people Claude named, who never asked to be in my report, and the client list it pulled from an old page of mine.
The one plain error: Claude said I founded Gerris Corp in 2007. Gerris started in 2012. The three out-of-date claims all come from my own older pages on chrisabraham.com: a list of offerings that includes "Full Stack SEO" and "GBP Restoration Services," a description of Gerris as an online PR and blogger-outreach shop, and "a 100% success rate restoring suspended Google Business Profiles." That last one is the embarrassing one, because I don't promise outcomes Google controls, and an AI is now repeating it from an old page of mine. The fix belongs on that page, and that part is up to me.
What the run cost
Sixteen questions, nineteen web searches, 243,871 input tokens and 23,408 output tokens for the answers, and 25,583 input and 2,772 output tokens for the analysis pass: $1.79 in all. The raw answers stay on my server, because some of tonight's answers named people who never agreed to be in my report.
Update, October 16, 2026, 7:35 PM: At Chris' request this post was expanded from a summary into the full data: the scorecard, every question, the domains cited, the checked claims, and the cost, including the unflattering parts. The numbers did not change.
Second update, October 16, 2026, 7:56 PM: At Chris' request, three claims first withheld as personal (his degree, his years in the DC area and his neighborhood, and a job history from Facebook) are now shown. Other people's names and client names stay withheld.